You know me and numbers.(If you don't know, I'm crazy about them.)

I have written about my other blog It's News 2 Them™ many times. For those new to this blog and that one, I get the cover stories from all ten American supermarket gossip rags every week, (People, Us Weekly, Weekly Life & Style, In Touch, OK!, National Enquirer, National Examiner, Globe, Star and the Sun) and print them on my blog. When I started, I made a rule that I wouldn't open up the magazines, just read the headlines, but I have since found that almost all of them have online editions, so I can find out more than just the headlines if need be. You might think this frivolous and I won't disagree with you. But it does provide a service that is hard to find anywhere else. Because of labels, you can look at all the stories featuring Scott Disick and Kourtney Kardashian (pictured here on the left) printed this year or see how reliable OK! magazine is . (Hint: not very.)

Frivolous or not, the website is popular. Back in March after barely three month of posts, I could expect about 1,000 hits a week, 2,000 if I was lucky. In September, that jumped up nearly overnight to 3,000 to 4,000 hits a week, which put it at close to a par with this website, which has been around for about three and a half years. Three weeks ago, the average hits per week went to 10,000 and it's stayed there so far, much to my surprise and delight. The other blog passed the 100,000 click milestone this Tuesday in less than 48 weeks online. It took this blog 86 weeks to get to the same level.


I do not expect fame and fortune to follow, but a little notoriety and a small amount of cash wouldn't hurt. As you may know, I decided to put ads on the other blog through a service Google runs, and I get paid through a formula I don't completely understand involving page views and clicks on ads. There is a website called PopEater.com which advertises on my site, and I think it's a great fit. They are a good online gossip source and it isn't just carrying coals to Newcastle. Supermarket rags tend to skew older and less urban than online gossip. For example, when Kanye West acted like a jackass and interrupted Taylor Swift's award ceremony, the online gossip mavens decided to follow Kanye, while the supermarket press followed Taylor, who is considered a country act.

In any case, if you go to the Other Blog and you see an ad that is even a little interesting, please click on it. With the big increase in viewers, I'm also starting to see an increase in ad revenue. I made about $85 from January to October. In November alone, ad revenue has climbed to about $50. If this keeps up, or who knows maybe even improves, I could be looking at an extra $600 a year or more. Not exactly flying to Rio money, but it could be the difference between having health insurance for half a year at a time or all year long.